Products

LumioLayer.

Sales teams already have a CRM. They do not need another one. What they need is for the CRM they have to be smarter, so it surfaces what matters rather than just what has been logged. LumioLayer is that intelligence layer. It connects to any modern CRM via standard OAuth, reads the relevant data, enriches it through structured AI analysis, and surfaces the result where your team already works.

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What it is

LumioLayer is a standalone intelligence layer. It connects via OAuth, reads opportunities, accounts, contacts, and activities through the CRM's own API, and enriches each record with structured Claude-driven analysis. Enrichment is stored canonically inside LumioLayer, not as hundreds of custom fields inside the CRM. Your CRM stays clean.

Thin widgets surface the intelligence inside the CRM your team already uses. Lightning Web Components for Salesforce, cards for HubSpot, equivalents for other platforms. Data is fetched live from LumioLayer rather than deployed as per-tenant schema.

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What you get

For each opportunity, LumioLayer produces approximately sixty-three derived signals. Among them:

MEDDPICC scoring: eight elements (Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition), each scored with a written justification.
FranklinCovey scoring: four elements (Need, Budget, Timeline, Decision Process), same shape.
Deal Health Score (0 to 100) with reasoning.
Likelihood to Close with reasoning.
Risk Level (Low, Medium, High, Critical) drawn from observed signals.
Buyer Intent (High, Medium, Low, Unknown).
Activity Momentum (Strong, Moderate, Weak, Stalled), computed from engagement recency, volume, and quality.
Yellow Lights: the specific concerns worth surfacing on the deal.
Recommended Next Action with the reasoning behind it.
Forecast confidence flag: should this deal be in the forecast or not.

Every score has an explanation. Every recommendation has reasoning. No black boxes. The same pattern extends across accounts, leads, and contacts as additional workflows come online.

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Why it is different

Three things matter. First, LumioLayer is the intelligence layer in its own right. Most AI-for-sales tools live inside a single CRM and lock you in for life. The CRM market is shifting; your intelligence layer should go with you. Switching CRM in the future becomes a connector swap; the intelligence layer itself stays the same.

Second, zero metadata footprint by default. No hundreds of custom fields per tenant. No managed-package surgery on your org. A handful of thin widgets pull live data from LumioLayer where you need it. Your admin team is not buried in metadata they have to maintain forever.

Third, explainable by design. Every score lives next to its justification. Sales reps do not have to trust a number; they can read why it is there. RevOps does not have to defend an opaque dashboard.

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Where it lives

LumioLayer is hosted in Google Cloud europe-west2 (London) for UK data residency. Anthropic Claude is the primary model, with Sonnet for analysis and Haiku for high-volume context summarisation. OAuth 2.0 secures every CRM connection. The platform is in active development with a design partner.

Opportunity enrichment for Salesforce is live. HubSpot, Pipedrive, and the wider record set (accounts, leads, contacts) are on the roadmap, along with MCP-exposed intelligence so that customers' AI agents can consume LumioLayer directly. We are happy to talk about whether LumioLayer fits your CRM and your sales motion.